Following the success of Cowboy’s move to build its bikes just an hour outside of Paris, the urban mobility brand is deepening its connection to the French capital through a new creative collaboration with Paris-based streetwear label and cultural collective Walk in Paris launching on 24th July, 2026 amidst the Tour de France fever.
The project brings together Cowboy’s design-led approach to mobility with Walk in Paris’ streetwise cultural point of view, resulting in a super-limited batch of custom Cruiser bikes. Each bike has been co-developed by the two brands to merge performance and style, from the city streets to the cultural scene, and will be available exclusively on cowboy.com for 3.299€.
The project brings together Cowboy’s design-led approach to mobility with Walk in Paris’ streetwise cultural point of view, resulting in a super-limited batch of custom Cruiser bikes. Each bike has been co-developed by the two brands to merge performance and style, from the city streets to the cultural scene, and will be available exclusively on cowboy.com for 3.299€.
To bring the collaboration to life, Cowboy and Walk in Paris have developed a cinematic campaign set in a vintage cycling race, where a lone rider appears aboard a futuristic machine: a Cowboy bike. Shot on location in Paris, the film imagines a time-warp moment – as seen through the eyes of an incredulous race commentator – mixing nostalgia with surreal humour and subtle nods to iconic French cycling lore.
Alongside the bike launch, Walk in Paris will also release exclusive Cowboy Cycle Club jersey, featuring the club’s logo and designed in-house for urban riders. Available at walkinparis.com.
All items will be available direct-to-consumer from 24th July, 2026.