Cowboy e-bike Stories

Earning Your Stripes. Humanistic Design Takes Pole Position.

Designer, maker, and idealist Charles Johnson grew up between U.S. and German cultures, which instilled a sense of openness at an early age. Following 10 years at Puma, the last five as Global Director of Innovation, he’s transitioned his professional life to realize a lasting impact in his career with a focus on sustainability, zero emissions, and equality in the tech startup realm. Charles calls Nuremberg, Germany home, frequently calling upon its heritage of design and mobility to fuel his work and his love for building and racing motorcycles. We meet him at his studio, then take a spin on his Cowboy bike around the track. Along the way, he shares what those who have come before can teach us and how design can change the world. “The answers are there,” he shares. “You just have to want to find them.”

Discover Charles's story