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Cowboy now available in Breuninger, Germany as brand continues it’s offline retail push

Cowboy x Breuniger Back to News Top

As part of the brand's offline strategy to make its bikes more accessible, Breuninger, Germany will stock its award-winning ebikes in its Stuttgart Flagship store. Best selling Classic, Classic ST and latest Cruiser model available in one of the leading omnichannel department stores in Europe. Germany remains Cowboy's largest market.

Cowboy, the world's most connected ebike brand, has today announced a partnership with Breuninger, one of the leading omnichannel department stores in Europe. This is Cowboy's first ever luxury retail partnership in Germany, further demonstrating Cowboy's commitment to the German market and its overall mission to bring the benefits of e-bikes to more people.

“This year we have doubled-down on our commitment to focus on offline retail as we move away from a pure-play direct to consumer model and we have seen strong growth as a result. While we were born online, our bikes live in the physical world, and to try it is to love it. We want to be the most popular form of transport in the home and by partnering with leading retailers like Breuninger we are providing our customers with greater opportunities to see and try the bike across Germany, our largest market.”

Charles Van Haverbeke, Chief Operating Officer, Cowboy.

Customers will be able to try and shop Cowboy's best selling Classic and latest award-winning Cruiser and Cruiser ST models in Breuninger, Stuttgart.

Built on innovation, Cowboy has changed the way people think about e-bikes, creating the ultimate fully automatic rider experience. Cowboy's software expertise has enabled advances in safety and theft features with its crash detection and anti-theft protection. Cowboy also became the first e-bike manufacturer to achieve B Corp status and has seen strong growth in 2023, with its riders reaching 100m km travelled and achieving profitability on an EBITDA level in July.


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