Skip to content

Cruiser ST

Your claim
to frame

Delivered from 10 days

Meet the Cruiser ST for a modern spin on the step-through frame. A versatile ride gives you a smooth stride on an electric bike that's built around you.

€800 off Black with code RIDECOWBOY

Configure Book a free test ride

/5 ( reviews)
  • Call me Lucky Luke, I now cycle faster than my shadow Cowboy rider Justin
  • The bike is still great after 2 years and many kilometers Cowboy rider Laurens
  • Beautiful design, support feels very natural Cowboy rider Noël
  • Ideal city bike. Beautiful design, rides very comfortably. Cowboy rider David
  • What a fantastically beautiful bike, and how nice it rides Cowboy rider Niels

Feel the power. The connected electric bike fits into how you live and adapts to how you ride. It's a new form of performance on the street.

Connected
ride

Get a good grip as the curved handlebars sweep to meet the cockpit. Dock your phone to charge it wirelessly and stay seamlessly connected

Cowboy AdaptivePower

Stay in the flow with a bike that thinks for itself. The motor adapts instantly to give you extra power when you encounter an incline, headwind or added weight.

Removable battery

Charge up anytime, anywhere with a battery that removes easily from the frame. The app will keep you informed of your current range and when it's about time to recharge.

Integrated cockpit

Get a good grip as the curved handlebars sweep to meet the cockpit. Dock your phone to charge it wirelessly and stay seamlessly connected

Cowboy AdaptivePower™

Stay in the flow with a bike that thinks for itself. The motor adapts instantly to give you extra power when you encounter an incline, headwind or added weight.

Removable battery

Charge up anytime, anywhere with a battery that removes easily from the frame. The app will keep you informed of your current range and when it's about time to recharge.

With a raised cockpit and curved handlebars, the Cruiser ST gives you an upright riding position. Step in from either side for a ride that's always easy to access.

Elevate your ride to
meet your style

A Cowboy bike is designed to be beautiful inside and out. Every detail integrates seamlessly into the frame, crafted to the highest standard.

Brakes

Hydraulic disc brakes with Cowboy spur details on the lever stop you in your tracks

Integrated lights

Headlight and rear light aligned to the frame let you see and be seen

Comfort saddle

Selle Royal seat equipped for comfort and durability atop the adjustable seat post

Tire and mudguard

Puncture-resistant tires fit with mudguards for when rain is right around the corner

  • I'm thinking it's more like a Tesla TechCrunch
  • Best e-bike for commuters TechCrunch
  • A new e-bike glides into town Wallpaper

Find your rhythm

With a low gear ratio and upright riding position, settle into a more cruisey ride feeling of the Cowboy Cruiser ST. You'll feel the smooth motor response behind you with a ride sensation that matches your comfortable stance on the bike.

You're in charge

A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.

Cowboy AdaptivePower™Street Wise

With AdaptivePower Technology, you've got a bike that thinks for itself. When you encounter any resistance along the way, it adapts instantly to give you extra power.

See the tech

With contextual awareness built into the motor to sense any change in condition or terrain, staying in the flow becomes a transformative riding experience.

  • Incline

    Make contact with a change in slope inclination and you'll fly right up the hill at the same speed as before.

  • Headwind

    Catch a headwind as the bike senses the wind's strength to give you the extra power you need to cut through it.

  • Gravity

    Pack a lot of gear onto the bike and you'll be lifted back up to handle the added weight no sweat.

Incline

Make contact with a change in slope inclination and you'll fly right up the hill at the same speed as before.

Headwind

Catch a headwind as the bike senses the wind's strength to give you the extra power you need to cut through it.

Gravity

Pack a lot of gear onto the bike and you'll be lifted back up to handle the added weight no sweat.

You've seen how AdaptivePower works, now feel how it rides. Give it a spin for free; we'll come to you.

 

We'll ride the Cowboy bike of your choice to any place within the covered area. Drop by our brand store for a spin out on the streets with the Cowboy bike of your choice.

Book a test ride

Back

Book a free test ride

Your bike locks and unlocks automatically and your phone charges wirelessly in the cockpit for an effortless ride from start to finish.

You've met your match

Ride Companion

With a constant ally tuned into the road, it will keep you moving and well informed.

Navigation

Go anywhere, and we'll guide to your favourite spots with an eye toward the clearest route.

Dashboard

Move your feet and your mind and we'll show you what you've gained with each ride.

Extend your bike far beyond a pedaling machine. With features including Share My Ride and Crash Detection you will enjoy complete peace of mind as you ride.

  • Share My Ride

    Your friends and loved ones can follow your ride in realtime. Choose to share your ride and you'll see their reactions along the way

  • Predictive Alerts

    Rain or shine (or snow or hail or fog), with live weather alerts and live air quality updates, you'll never leave the house unprepared

  • Fitness and Watch Support

    Automatically sync your rides with Apple Health and Strava integration and complement your ride with the Apple Watch and Wear OS apps

See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitive streak.

  • Profiles

    Your unique cycling qualities show you and the community how you like to ride.

  • Achievements

    Collect badges for your milestones, and show them off with pride.

  • Groups

    Find power in numbers. Join the ride with others who share your interest or locale.

Achievements

Collect badges for your milestones, and show them off with pride.

#Amsterdam
Joined by 565 riders

Groups

Find power in numbers. Join the ride with others who share your interest or locale.

The app is available in English, Dutch, French and German.

Profiles

Your unique cycling qualities show you and the community how you like to ride.

Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind at ease.

  • Find My Bike

    Check to see your bike locked securely nearby or trace its every move with GPS tracking.

  • Theft Detection

    Be notified with Theft Alerts if someone tries to snatch your bike. GPS tracking will help you get it back.

  • Safety Alerts and Crash Detection

    The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.

Find My Bike

Check to see your bike locked securely nearby or trace its every move with GPS tracking.

Safety Alerts and Crash Detection

The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.

Theft Detection

Be notified with Theft Alerts if someone tries to snatch your bike. GPS tracking will help you get it back.

At your service

Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.

Explore Services

Our models

Pick a ride to suit your style from our award-winning range of bikes

Features Classic Cruiser Cruiser ST
The iconic frame with a new performance standard for a sporty, active ride. A raised handlebar and higher gear ratio on the original frame for a more comfortable ride. An open frame with an upright riding position for a relaxed, accessible ride.
Riding Position Active riding position Upright riding position Upright riding position
Rider Height Optimized for riders between 170-195 cm tall Optimized for riders between 170-195 cm tall Optimized for riders between 165-190 cm tall
Full Bike Weight 19.0 kg - including battery and mudguards 19.4 kg - including battery and mudguards 19.3 kg - including battery and mudguards
Handlebar Type Straight Curved Curved
Handlebar Width 54 cm 62 cm 57 cm
Saddle Type Sport Comfort Comfort
Pedaling Cadence Gear ratio 2.86 (60/21) Gear ratio 3.00 (60/20) Gear ratio 2.71 (57/21)
Explore Explore
Key specifications
Frame Aluminium 6061
Fork Aluminium 6061
Brakes Tektro Brake System
Brake pads Shimano B05S
Motor Custom designed 45 Nm / 250 W motor, integrated in the rear wheel
Connectivity Bluetooth Low Energy
Battery Removable lithium ion battery, 10 Ah, 360 Wh
Charger Custom design 36V / 3A or 36V / 4A depending on configuration
Mobile app iOS and Android. Secure, digital-key lock and unlock via personal app.
The app is available in English, Dutch, French and German.
Included in box 3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner
Dimensions
chainstay 512 mm 1794 mm 1043 mm 570 mm seat height 884 - 1030 mm fork 380 mm stack 628 mm seat tube 527 mm Ø 27.5" 507 mm reach 354 mm
Cruiser ST | Rating based on reviews

Rider reviews

  •  
    Cruiser ST
       

See the Cruiser ST on the streets

A reliable prediction

With Cowboy, you'll always have a reliable source of power when you're on the road.

The app uses predictive technology to calculate your remaining autonomy based on your riding behaviour. Whether you're usually carrying an extra heavy load, requiring more power from the motor and battery, or cycling in tough road conditions, you'll always know about how much power you have to get to where you're going and back.

And if ever we detect you'll soon run out of juice or won't have enough for the return trip, we'll notify you it's about time to recharge or switch to power saving as you ride.

Battery level estimation

With Cowboy, you're in charge. We keep you informed of your current battery level before, during and after each ride so you can always plan ahead.

Through predictive technology in the app, we show you how much you'll have left at the end of the ride. If you'll run out of power soon, we'll notify you that it's time to recharge. Then simply remove the battery with a turn of a key and carry it inside. It weighs only 2.4 kg and charges fully in 3.5 hours.

With proper care of your battery, you'll get the most out of its expected range so you can roam further. It's common for lithium ion batteries to reach a lower range in different conditions, such as during cold weather when it can temporarily lose up to 10km of autonomy, or in more challenging terrain like hilly roads or start-and-stop traffic.

How AdaptivePower works

Controller

As you ride, the bike detects any resistance that could slow you down, like a strong headwind, steep incline or extra weight, then adapts automatically to give you the power you need to overcome the elements.

Sensors

There's 45 Nm of torque in a compact and silent motor as soon as you push ahead. Torque sensors know when you need more power to take an incline with ease.

Motor

With you in control, the motor gives you seamless support at low and high speeds. No gears, just a constant source of power.

Chain drive

Anti-rust steel chain with 72|36 tooth front and rear sprocket for a smooth riding cadence perfectly in tune with our IntuitivePower ride feeling

Gates Carbon belt drive

High-mileage bicycle drive with a single loop of carbon for a cleaner, quieter ride and a higher gear ratio for a calmer pedalling cadence

Pinch to zoom

Scroll to zoom

Stay in the loop

Thanks for subscribing.

Whoops. Something went wrong. Please or chat with us if the issue persists.

Back to Black Cowboy 1 – Car 0

We're on a mission to make the e-bike the most popular vehicle in every home.

With €800 off, it takes the cost of buying a new Cowboy e-bike to less than the average cost of running a car for a year. Make Cowboy the smartest move you make this season.

Shop now

Stay in the loop

Thanks for subscribing.

Whoops. Something went wrong. Please or chat with us if the issue persists.

Your €%1 trade-in voucher is in your cart

Instagram Facebook Twitter YouTube