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Cruiser

Meet the easy rider
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Classic
Classic
Straight handlebars
Sport saddle
Streamlined cockpit
Active position
Sporty ride
Step-over frame
Available in 1 color
Cruiser
Cruiser
Curved handlebars
Comfort saddle
Raised cockpit
Upright riding position
Comfortable ride
Step-over frame
Available in 2 colors
Cruiser ST
Cruiser ST
Curved handlebars
Comfort saddle
Raised cockpit
Upright riding position
Comfortable ride
Step-through frame
Available in 4 colors
Cross
Cross
Upright position
Custom AdaptivePower
Front & seat suspension
Thick 60mm tires
New rear rack
60-120km range
Available in 3 colors
Cross ST
Cross ST
Upright position
Custom AdaptivePower
Front & seat suspension
Thick 60mm tires
New rear rack
60-120km range
Available in 3 colors

Meet the Cruiser for an elevated take on the classic Cowboy. A higher vantage gives you a comfortable advantage with an electric bike that's built around you.

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Cruiser highlights Optimized for riders between 170-195 cm tall

Curved handlebars
Comfort saddle
Raised cockpit
Upright riding position
Comfortable ride
Step-over frame
Which Cowboy is right for you? Take the quiz
/5 ( reviews)
  • Sleek, modern design. Very user-friendly app. Cowboy rider Robin
  • Most natural feeling of riding a bicycle with assistance Cowboy rider Jan
  • Super bike and very personal service Cowboy rider Leonie
  • This is the bike of 2023. I'm in love with my beautiful bike. Cowboy rider Yvonne
  • High quality bicycles with a beautiful design Cowboy rider Charlotte

Feel the power of the connected electric bike as it fits into how you live and adapts to how you want to ride. It's a new form of performance on the street.

Connected
ride

Get a good grip as the curved handlebars sweep to meet the cockpit. Dock your phone to charge it wirelessly and stay seamlessly connected

Cowboy AdaptivePower

Stay in the flow with a bike that thinks for itself. The motor adapts instantly to give you extra power when you encounter an incline, headwind or added weight.

Removable battery 

Charge up anytime, anywhere with a battery that removes easily from the frame. The app will keep you informed of your current range and when it's about time to recharge.

Integrated cockpit

Get a good grip as the curved handlebars sweep to meet the cockpit. Dock your phone to charge it wirelessly and stay seamlessly connected

Cowboy AdaptivePower™

Stay in the flow with a bike that thinks for itself. The motor adapts instantly to give you extra power when you encounter an incline, headwind or added weight.

Removable battery

Charge up anytime, anywhere with a battery that removes easily from the frame. The app will keep you informed of your current range and when it's about time to recharge.

Auto Lock

GPS tracking

With a raised cockpit and curved handlebars, the Cruiser gives you a comfortable riding position on a sleek step-over frame. Settle into the wider saddle and you'll ride on and on.

Elevate your ride to
meet your style

A Cowboy bike is designed to be beautiful inside and out. Every detail integrates seamlessly into the frame, crafted to the highest standard.

Brakes

Hydraulic disc brakes with Cowboy spur details on the lever stop you in your tracks

Integrated lights

Headlight and rear light aligned to the frame let you see and be seen

Comfort saddle

Selle Royal seat equipped for comfort and durability atop the adjustable seat post

Tire and mudguard

Puncture-resistant tires fit with mudguards for when rain is right around the corner

  • Best e-bike for commuters TechCrunch
  • Coolest thing of the week GQ
  • A new e-bike glides into town Wallpaper
  • A more comfortable e-bike for daily use The Verge
  • A marvel of design Frandroid

Find your rhythm

A higher gear ratio means a lower pedalling cadence and a more cruisey ride feeling. The smooth motor powers a ride that matches your comfortable position on the bike.

You're in charge

A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.

The Ultimate Guide to Cowboy

Everything you need to know about the ultimate connected e-bike.

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Super. Natural.

With AdaptivePower technology, you've got a bike that thinks for itself. When you encounter any resistance along the way, it adapts instantly to give you extra power and a seamless riding experience.

See the tech

The updated AdaptivePower 2.0 dramatically improves the contextual awareness built into the motor to sense any change in condition or terrain with more precision than ever before.

  • Incline

    Make contact with a change in slope inclination and you'll fly right up the hill at the same speed as before.

  • Headwind

    Catch a headwind as the bike senses the wind's strength to give you the extra might you need to cut through it.

  • Gravity

    Pack a lot of gear onto the bike and you'll be lifted back up to handle the added weight no sweat.

Incline

Make contact with a change in slope inclination and you'll fly right up the hill at the same speed as before.

Headwind

Catch a headwind as the bike senses the wind's strength to give you the extra might you need to cut through it.

Gravity

Pack a lot of gear onto the bike and you'll be lifted back up to handle the added weight no sweat.

You've seen how AdaptivePower works, now feel how it rides. Give it a spin for free. Any time, any day and we'll come to you.

Your bike switches on and off automatically and your phone charges wirelessly in the cockpit for an effortless ride from start to finish.

You've met your match

Ride Companion

With a constant ally tuned into the road, it will keep you moving and well informed.

Navigation

Go anywhere, and we'll guide to your favorite spots with an eye toward the clearest route.

Dashboard

Move your feet and your mind and we'll show you what you've gained with each ride.

Unlock the true potential of your ride with Connect. Compete with fellow riders with In-Ride Games, celebrate your progress with Milestones and rest easy with GPS tracking and Theft Alerts.

  • In-Ride Games

    Take your rides to the next level with our exciting interactive games. Push yourself with bite-sized challenges that get trickier the more you progress through the levels.

  • Predictive Alerts

    Rain or shine (or snow or hail or fog), with live weather alerts and live air quality updates, you'll never leave the house unprepared

  • Fitness and Watch Support

    Automatically sync your rides with Apple Health and Strava integration and complement your ride with the Apple Watch and Wear OS apps

See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitive streak.

  • Profiles

    Your unique cycling qualities show you and the community how you like to ride.

  • Achievements

    Collect badges for your milestones, and show them off with pride.

  • Groups

    Find power in numbers. Join the ride with others who share your interest or locale.

Achievements

Collect badges for your milestones, and show them off with pride.

#Amsterdam
Joined by 565 riders

Groups

Find power in numbers. Join the ride with others who share your interest or locale.

The app is available in English, Dutch, French and German.

Profiles

Your unique cycling qualities show you and the community how you like to ride.

Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind at ease.

  • Find My Bike

    Check to see your bike locked securely nearby or trace its every move with GPS tracking.

  • Theft Alerts

    Be notified with Theft Alerts if someone tries to snatch your bike. GPS tracking will help you get it back.

  • Safety Alerts and Crash Detection

    The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.

Find My Bike

Check to see your bike locked securely nearby or trace its every move with GPS tracking.

Safety Alerts and Crash Detection

The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.

Theft Alerts

Be notified with Theft Alerts if someone tries to snatch your bike. GPS tracking will help you get it back.

At your service

Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.

Explore Services

Compare our models

Not sure which bike is right for you? Take our short quiz to find out more or use the handy comparison chart below.

Take the quiz
Cross Cross ST Classic Cruiser Cruiser ST
Suspension comfort and greater range Open frame, suspension and greater range Active, responsive ride position Relaxed, upright ride position Open frame and relaxed ride position
Riding Position Relaxed Relaxed Active Relaxed Relaxed
Rider Height Optimized for riders between 165-195 cm tall Optimized for riders between 155-195 cm tall Optimized for riders between 170-195 cm tall Optimized for riders between 170-195 cm tall Optimized for riders between 165-190 cm tall
Removable Battery 60-120km range 60-120km range 40-90 km range 40-90 km range 40-90 km range
Full Bike Weight 27.9 kg 26.5 kg 19.0 kg 19.4 kg 19.3 kg
Handlebar Type Curved Curved Straight Curved Curved
Handlebar Width 57 cm 57 cm 54 cm 62 cm 57 cm
Saddle Type Comfort Comfort Sport Comfort Comfort
Pedalling Cadence Gear ratio 2.86 (60/21) Gear ratio 2.86 (60/21) Gear ratio 2.86 (60/21) Gear ratio 3.00 (60/20) Gear ratio 2.71 (57/21)
Assist Speed up to 25km/h up to 25km/h up to 25km/h up to 25km/h up to 25km/h
Explore Explore Explore Explore
Key Specifications
Frame Aluminium 6061
Fork Aluminium 6061
Brakes Tektro Brake System
Brake pads Shimano B05S
Motor Custom designed 45 Nm / 250 W motor, integrated in the rear wheel
Assist speed up to 25km/h
Connectivity Bluetooth Low Energy
Battery 2.4 kg weight, Removable lithium-ion battery
Charger Custom design 36V.  3hrs 52mins charging time.
Mobile app iOS and Android. Secure, digital-key lock and unlock via personal app.
The app is available in English, Dutch, French and German.
Included in box 3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner
Dimensions
502 mm1807 mm1033 mm624 mm932 - 1078 mmseat heightseat tubestackforkreachchainstay572 mm380 mm563 mm592.7 mmØ 27.5"400 mm
Cruiser | Rating based on reviews
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See the Cruiser on the streets

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A reliable prediction

With Cowboy, you'll always have a reliable source of power when you're on the road.

The app uses predictive technology to calculate your remaining autonomy based on your riding behaviour. Whether you're usually carrying an extra heavy load, requiring more power from the motor and battery, or cycling in tough road conditions, you'll always know about how much power you have to get to where you're going and back.

And if ever we detect you'll soon run out of juice or won't have enough for the return trip, we'll notify you it's about time to recharge or switch to power saving as you ride.

Battery level estimation

With Cowboy, you're in charge. We keep you informed of your current battery level before, during and after each ride so you can always plan ahead.

Through predictive technology in the app, we show you how much you'll have left at the end of the ride. If you'll run out of power soon, we'll notify you that it's time to recharge. Then simply remove the battery with a turn of a key and carry it inside. It weighs only 2.4 kg and charges fully in 3hrs 52mins.

With proper care of your battery, you'll get the most out of its expected range so you can roam further. It's common for lithium ion batteries to reach a lower range in different conditions, such as during cold weather when it can temporarily lose up to 10km of autonomy, or in more challenging terrain like hilly roads or start-and-stop traffic.

How AdaptivePower works

Controller

As you ride, the bike detects any resistance that could slow you down, like a strong headwind, steep incline or extra weight, then adapts automatically to give you the power you need to overcome the elements.

Sensors

There's 45 Nm of torque in a compact and silent motor as soon as you push ahead. Torque sensors know when you need more power to take an incline with ease.

Motor

With you in control, the motor gives you seamless support at low and high speeds. No gears, just a constant source of power.

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We'll come to you

Try one of our bikes to discover how it fits your style and the way you like to ride.

A test rider will come to you to show you a new way of exploring your city.

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