Cruiser
Easy climb,
easy go
Meet the Cruiser for an elevated take on the classic Cowboy. A higher vantage gives you a comfortable advantage with an electric bike that's built around you.
€800 off Black with code RIDECOWBOY
Feel the power. The connected electric bike fits into how you live and adapts to how you ride. It's a new form of performance on the street.
Connected
ride
Get a good grip as the curved handlebars sweep to meet the cockpit. Dock your phone to charge it wirelessly and stay seamlessly connected
Cowboy AdaptivePower™
Stay in the flow with a bike that thinks for itself. The motor adapts instantly to give you extra power when you encounter an incline, headwind or added weight.
Removable battery
Charge up anytime, anywhere with a battery that removes easily from the frame. The app will keep you informed of your current range and when it's about time to recharge.
With a raised cockpit and curved handlebars, the Cruiser gives you a comfortable riding position on a sleek step-over frame. Settle into the wider saddle and you'll ride on and on.
Elevate your ride to
meet your style
A Cowboy bike is designed to be beautiful inside and out. Every detail integrates seamlessly into the frame, crafted to the highest standard.
Design details
With every detail considered, it's built to hold up to the elements on the long road.
Craftsmanship
Engineering excellence gives Cowboy cred with our riders and design critics.
Brakes
Hydraulic disc brakes with Cowboy spur details on the lever stop you in your tracks
Integrated lights
Headlight and rear light aligned to the frame let you see and be seen
Comfort saddle
Selle Royal seat equipped for comfort and durability atop the adjustable seat post
Tire and mudguard
Puncture-resistant tires fit with mudguards for when rain is right around the corner
You're in charge
A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.
Cowboy AdaptivePower™Street Wise
With AdaptivePower Technology, you've got a bike that thinks for itself. When you encounter any resistance along the way, it adapts instantly to give you extra power.
With contextual awareness built into the motor to sense any change in condition or terrain, staying in the flow becomes a transformative riding experience.
You've seen how AdaptivePower works, now feel how it rides. Give it a spin for free; we'll come to you.
We'll ride the Cowboy bike of your choice to any place within the covered area. Drop by our brand store for a spin out on the streets with the Cowboy bike of your choice.
Book a test rideBack You're in the zone Pick your zone You're outside our network
We'll come to you with the Cowboy bike of your choice to any place within the covered area.
Sorry we don't offer test rides there yet, but you can meet us at one of our locations.
Sorry, we don't offer test rides there just yet. Drop us your contact details and we'll be sure to let you know when we arrive in your area.
Your bike locks and unlocks automatically and your phone charges wirelessly in the cockpit for an effortless ride from start to finish.
You've met your match
Ride Companion
With a constant ally tuned into the road, it will keep you moving and well informed.
Navigation
Go anywhere, and we'll guide to your favourite spots with an eye toward the clearest route.
Dashboard
Move your feet and your mind and we'll show you what you've gained with each ride.
Extend your bike far beyond a pedaling machine. With features including Share My Ride and Crash Detection you will enjoy complete peace of mind as you ride.
See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitive streak.
Achievements
Collect badges for your milestones, and show them off with pride.
#Amsterdam
Joined by 565 riders
Groups
Find power in numbers. Join the ride with others who share your interest or locale.
Profiles
Your unique cycling qualities show you and the community how you like to ride.
Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind at ease.
Find My Bike
Check to see your bike locked securely nearby or trace its every move with GPS tracking.
Safety Alerts and Crash Detection
The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.
At your service
Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.
Explore ServicesOur models
Pick a ride to suit your style from our award-winning range of bikes
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|---|---|---|---|
| Features | Classic | Cruiser | Cruiser ST |
| The iconic frame with a new performance standard for a sporty, active ride. | A raised handlebar and higher gear ratio on the original frame for a more comfortable ride. | An open frame with an upright riding position for a relaxed, accessible ride. | |
| Riding Position | Active riding position | Upright riding position | Upright riding position |
| Rider Height | Optimized for riders between 170-195 cm tall | Optimized for riders between 170-195 cm tall | Optimized for riders between 165-190 cm tall |
| Full Bike Weight | 19.0 kg - including battery and mudguards | 19.4 kg - including battery and mudguards | 19.3 kg - including battery and mudguards |
| Handlebar Type | Straight | Curved | Curved |
| Handlebar Width | 54 cm | 62 cm | 57 cm |
| Saddle Type | Sport | Comfort | Comfort |
| Pedaling Cadence | Gear ratio 2.86 (60/21) | Gear ratio 3.00 (60/20) | Gear ratio 2.71 (57/21) |
| Explore | Explore |
- Key specifications
-
Frame Aluminium 6061 Fork Aluminium 6061 Brakes Tektro Brake System Brake pads Shimano B05S Motor Custom designed 45 Nm / 250 W motor, integrated in the rear wheel Connectivity Bluetooth Low Energy Battery Removable lithium ion battery, 10 Ah, 360 Wh Charger Custom design 36V / 3A or 36V / 4A depending on configuration Mobile app iOS and Android. Secure, digital-key lock and unlock via personal app.
The app is available in English, Dutch, French and German.Included in box 3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner Dimensions
Cruiser | Rating based on reviews
Rider reviews
See the Cruiser on the streets
It's always
time to ride
Get yours from
€2.490
€3.290
A reliable prediction
With Cowboy, you'll always have a reliable source of power when you're on the road.
The app uses predictive technology to calculate your remaining autonomy based on your riding behaviour. Whether you're usually carrying an extra heavy load, requiring more power from the motor and battery, or cycling in tough road conditions, you'll always know about how much power you have to get to where you're going and back.
And if ever we detect you'll soon run out of juice or won't have enough for the return trip, we'll notify you it's about time to recharge or switch to power saving as you ride.
Battery level estimation
With Cowboy, you're in charge. We keep you informed of your current battery level before, during and after each ride so you can always plan ahead.
Through predictive technology in the app, we show you how much you'll have left at the end of the ride. If you'll run out of power soon, we'll notify you that it's time to recharge. Then simply remove the battery with a turn of a key and carry it inside. It weighs only 2.4 kg and charges fully in 3.5 hours.
With proper care of your battery, you'll get the most out of its expected range so you can roam further. It's common for lithium ion batteries to reach a lower range in different conditions, such as during cold weather when it can temporarily lose up to 10km of autonomy, or in more challenging terrain like hilly roads or start-and-stop traffic.
How AdaptivePower works
Controller
As you ride, the bike detects any resistance that could slow you down, like a strong headwind, steep incline or extra weight, then adapts automatically to give you the power you need to overcome the elements.
Sensors
There's 45 Nm of torque in a compact and silent motor as soon as you push ahead. Torque sensors know when you need more power to take an incline with ease.
Motor
With you in control, the motor gives you seamless support at low and high speeds. No gears, just a constant source of power.
Chain drive
Anti-rust steel chain with 72|36 tooth front and rear sprocket for a smooth riding cadence perfectly in tune with our IntuitivePower ride feeling
Gates Carbon belt drive
High-mileage bicycle drive with a single loop of carbon for a cleaner, quieter ride and a higher gear ratio for a calmer pedalling cadence
