CruiserMeet the easy rider
From €2,999
Cruiserfrom €2,999
Limited Edition
Ignite Spring with the new Dawn colorway.
Limited Edition Dawn Color
Don't miss your chance to show up with our limited edition bike. Now's the time to lock yours in.
Cruiser highlights
Optimized for riders between 170-195 cm tallCurved handlebars
Comfort saddle
Raised cockpit
Upright position
Comfortable ride
Step-over frame
Sleek, modern design. Very user-friendly appCowboy rider Robin
Most natural feeling of riding a bicycle with assistanceCowboy rider Jan
Super bike and very personal serviceCowboy rider Leonie
This is the bike of 2023. I'm in love with my beautiful bikeCowboy rider Yvonne
High quality bicycles with a beautiful designCowboy rider Charlotte
Cowboy rider Robin
Cowboy rider Jan
Cowboy rider Leonie
Cowboy rider Yvonne
Cowboy rider Charlotte
Connected ride
Get a good grip as the curved handlebars sweep to meet the cockpit. Dock your phone to charge it wirelessly and stay seamlessly connected
Cowboy AdaptivePower™
Removable battery
With looks this sleek, you'll want to keep an eye on your Cowboy to check it's safe. Insure it, track it and ride with your mind at ease.
Which Cowboy is right for you? Take our quiz to find out more.
Auto Lock
GPS tracking
With a raised cockpit and curved handlebars, the Cruiser gives you a comfortable riding position on a sleek step-over frame. Settle into the wider saddle and you'll ride on and on.
- Comfort saddle
- Raised cockpit, curved handlebars
Elevate your ride to
meet your style
A Cowboy bike is designed to be beautiful inside and out. Every detail integrates seamlessly into the frame, crafted to the highest standard.
Design details
With every detail considered, it's built to hold up to the elements on the long road.
Craftsmanship
Engineering excellence gives Cowboy cred with our riders and design critics.
Materials
Premium materials are used on the surface and within, all joined seamlessly with precision welding.
You've got the gear
Custom accessories for stunning versatility on the road, along with spare parts when you need them.
Explore accessoriesBest e-bike for commutersTechCrunch
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Find your rhythm
A higher gear ratio means a lower pedalling cadence and a more cruisey ride feeling. The smooth motor powers a ride that matches your comfortable position on the bike.
You're in charge
A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.
- 2hrs 54mins charging time
- Lightweight
Predictive Alerts
Our advanced technology calculates your bike's autonomy based on your riding behavior. Receive timely notifications when it's time to recharge or switch to Eco Power, ensuring optimal efficiency.
The Ultimate GuideNew to Cowboy?
Everything you need to know about the ultimate connected e-bike.
Cowboy AdaptivePower™Super. Natural.
With AdaptivePower Technology, this bike thinks for itself. Encounter any resistance on the road, and the Cowboy instantly adapts to what's around you. Gain extra power when you need it most and you'll feel nothing but a smooth path ahead.
See the tech
AdaptivePower Technology
With a resistance factor built into the motor's custom technology, the bike gives you a consistent power level to maintain top speed or gain an extra push uphill.
Learn moreYou've seen how AdaptivePower works, now feel how it rides. Give it a spin for free. Any time, any day and we'll come to you.
Your bike switches on and off automatically and your phone charges wirelessly in the cockpit for an effortless ride from start to finish.
You've met your match
Ride Companion
With a constant ally tuned into the road, it will keep you moving and well informed.
Navigation
Go anywhere, and we'll guide to your favourite spots with an eye toward the clearest route.
Dashboard
Move your feet and your mind and we'll show you what you've gained with each ride.
Connect
Built exclusively on Google Maps platform and integrated with Strava and Apple Watch, Connect lets you unlock more with your ride
ExploreAchievements
Collect badges for your milestones, and show them off with pride.
#Amsterdam
Joined by 565 riders
Groups
Find power in numbers. Join the ride with others who share your interest or locale.
Profiles
Your unique cycling qualities show you and the community how you like to ride.
Find My Bike
Check to see your bike locked securely nearby or trace its every move with GPS tracking.
Safety Alerts and Crash Detection
The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.
Theft Alerts
Be notified with Theft Alerts if someone tries to snatch your bike. GPS tracking will help you get it back.
At your service
Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.
Explore ServicesNot sure which bike is right for you? Take our short quiz to find out more or use the handy comparison chart below.
|   |   |   |   | |
|---|---|---|---|---|---|
Cruiser Relaxed, upright ride position | Cruiser ST Open frame and relaxed ride position | Classic Active, responsive ride position | Cross Suspension comfort and greater range | Cross ST Open frame, suspension and greater range | |
| Riding position | Relaxed | Relaxed | Active | Relaxed | Relaxed |
| Rider Height | Optimized for riders between 170-195 cm tall | Optimized for riders between 165-190 cm tall | Optimized for riders between 170-195 cm tall | Optimized for riders between 165-195 cm tall | Optimized for riders between 155-195 cm tall |
| Removable Battery | 40-90 km range | 40-90 km range | 40-90 km range | 60-120km range | 60-120km range |
| Full Bike Weight | 19.4 kg | 19.3 kg | 19.0 kg | 27.9 kg | 26.5 kg |
| Handlebar Type | Curved | Curved | Straight | Curved | Curved |
| Handlebar Width | 62 cm | 57 cm | 54 cm | 57 cm | 57 cm |
| Saddle Type | Comfort | Comfort | Sport | Comfort | Comfort |
| Pedalling Cadence | Gear ratio 3.00 (60/20) | Gear ratio 2.71 (57/21) | Gear ratio 2.86 (60/21) | Gear ratio 2.86 (60/21) | Gear ratio 2.86 (60/21) |
| Assist Speed | up to 25 km/h | up to 25 km/h | up to 25 km/h | up to 25 km/h | up to 25 km/h |
| Explore | Explore | Explore | Explore |
| Frame | Aluminium 6061 |
|---|---|
| Fork | Aluminium 6061 |
| Brakes | Tektro Brake System |
| Brake pads | Shimano B05S |
| Motor | Custom designed 45 Nm / 250 W motor, integrated in the rear wheel |
| Assist speed | up to 25 km/h |
| Connectivity | Bluetooth Low Energy |
| Battery | 2.4 kg weight, Removable lithium-ion battery, 10 Ah, 360 Wh or 12 Ah, 418 Wh depending on configuration |
| Charger | Custom design 36V / 3A or 36V / 4A depending on configuration |
| Mobile app | iOS and Android. Secure, digital-key lock and unlock via personal app. The app is available in English, Dutch, French and German. |
| Included in box | 3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner |
| Dimensions | |
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Rider reviews
SubsidiesHow much will you save?
Get money off a new Cowboy with a local subsidy.