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Cowboy launches Cross, its first all-road model and a new benchmark for Comfort and Connectivity

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Cowboy, the world's most advanced e-bike manufacturer, has today unveiled Cross, the pinnacle of smart, secure and versatile cycling, taking riders from their city commute to rural weekend adventures with the brand's ground-breaking 'first all-road bike'.

Featuring an inverted front fork and seat post suspension for navigating both city cobblestones and rough terrain, Cross also boasts a new battery with a 50% increase in capacity, requiring fewer charges and reaching up to 120 km range. The built-in rear rack makes it perfect for carrying weekday shopping, and large tires and smoother ride make Cross ideal for carrying your weekend surfboard. Cross introduces advanced software connectivity that focuses on the bike and rider's health and well-being. New Live Challenges are designed to motivate riders to push harder for increased fun and fitness. Check My Bike diagnostics allows Cowboy to monitor and maintain optimal performance for every bike.

The bike is available in two iconic frame designs: step-over and step-through, crafted with Cowboy's signature minimalist design. Three brand new metallic colours, inspired by the great outdoors, are introduced. Cross is available for an early bird price of €3499 (RRP €3999).

"Cowboy was born in the city, and we designed Cross to make every city greater. We have innovated around the riders' wants and needs by increasing range, adaptability and adding suspension. Our riders can go further and think bigger in terms of where their bike can take them. Cross brings the benefits of owning a Cowboy to a whole new audience; adventurers who want more versatility, more fitness, more freedom.

E-bike sales will surpass car sales in Europe by 2030, and Cowboy is leading the charge of this transport revolution; building the favourite model of transport in every home, offering more reasons than ever to get out of the car and into the open air."

Adrien Roose, Co-Founder and CEO.

Enhanced fitness and fun

Cowboy is further revolutionising the e-bike riding experience with the introduction of new live challenges designed to motivate you to intensify your effort while cycling and push harder on the pedals to reach new milestones. Combining the thrill of level-based challenges with the interactive social features native to Cowboy, this is about enhancing health and infusing each ride with added entertainment and enjoyment, making cycling even more fun and engaging.

New benchmark in bike intelligence keeping both rider and Cross safe and healthy

Enhancing its smart capabilities, Cross is equipped with Cowboy's new, proprietary "Check My Bike" diagnostic tool, which can monitor the bike to check for optimum performance and self-diagnose service needs. Paired with the industry-leading anti-theft "Find My Bike" technology and complemented by "Share My Ride" and “Predictive Alerts” within turn-by-turn Google Maps navigation, Cross not only leads in intelligence but safety and peace of mind too.

From cobblestone streets to forest trails

Cross features an inverted front fork suspension and a telescopic seat suspension, ensuring the smoothest ride over longer distances. Premium-quality pedals with improved grip further enhance the riding experience. New, larger 60mm tires with custom tread provide a smooth ride across various terrains, and the integrated rear rack contributes to an overall load capacity of 130 kg.

50% more battery capacity to make your city greater

The removable battery, produced in Denmark, offers 540Wh, a 50% increase in capacity over the purely urban Cowboy Classic and Cruiser models. This translates to an impressive range of 60-120km, with a swift 3-hour charging time for power and convenience.

Simplicity and signature design

Cross features a visually striking silhouette with a floating top tube and architectural geometry, embodying Cowboy's iconic minimalism with its gearless, wire-free design without visible welds. Cross is available in three brand new metallic, satin colours all inspired by the organic world; Lava (a cool, dark grey), Mushroom (a warm, earthy grey) and Moss (a sophisticated green).

"The Cross e-bike offers a connected experience that goes beyond the norms of e-biking, packed with hardware and software innovation. Connectivity is crucial for two reasons; it ensures both the health and wellbeing of the rider and their bike while enriching the riding experience. At Cowboy, we're not just selling bikes; we're selling fun. Our commitment to rider-centric innovation is focused on amplifying this enjoyment and we cannot wait for our rider community to see what we have in store this year. The message is clear: come ride with us."

Tanguy Goretti, Co-Founder and CTO.

Unlock the Cross introductory price today

Launching with an early bird price of €3499 (regular retail price €3999) with Connect software as standard, Cross is available to order from March 20th via, Cowboy Brand Stores, and its network of independent retail partners. Home test rides will also be available and customers can book Cowboy's On-Demand services for bike set up.


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