NaomiMy Cowboy is a sleek, sexy machine. I chose it over other ebikes because it had that ‘woo hoo’ factor when riding vs. the others, that no matter the price or the features, felt like driving trucks in comarison to a nimble sports car. This is a young startup company and this is product #1. Although there are some specific things they may offer in the future which will be improvements on choice, options and may affect handling, I felt it was important to get support this start up and their vision. I love my eBike.