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Become a stockist

Creating a win-win

Key to our success has been strategic partnerships with some of the best independent bike stores. We're working with over 200 selected partners in key territories across Europe – and we're always interested to add to our roster.

What we offer

Award-winning bikes

Our connected e-bikes have won Eurobike 2017, three of Red Dot's 'Best of the Best' awards as well as the Wallpaper* Smart Space Award for Most Revolutionary Personal Transport 2023.

Tailored support

Our team is here to support you every step of the way, providing training, resources, marketing tools and personalized assistance to ensure your success.

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How much will you save?

Great news: we've found 119 options for you

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The Ultimate Guide to Cowboy

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We'll come to you

Try one of our bikes to discover how it fits your style and the way you like to ride.

A test rider will come to you to show you a new way of exploring your city.

Book a free test ride

Black Friday - 8 days to go Unlock up to €1.000 off and a free lock.

Black Friday DealUnlock up to €1.000 off

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More information

Our Black Friday Sale is now on. Buy now and save up to €1.000 off the world's most connected e-bike

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