Become an investor
Join the ride
Our mission is to make cycling the most popular mode of transport. We're inviting you to be part of our journey. Invest today via crowdcube.com
Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
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Why invest in Cowboy?
We design beautiful e-bikes that are simple to use and fun to ride. Our AdaptivePower technology removes the need for gears while Cowboy Connect delivers a unique interactive ride experience.
- Revenue growth of c. 4x in the last 4 years, surpassing €30m in 2023
- Over 150 million km ridden with an estimated 19,000 tons of CO2 saved since 2017
- Doubled the addressable market through award-winning Cruiser (2023) and Cross (2024)
- Successfully increased margins through ancillary software and services including Cowboy Connect at €199 and Cowboy Care at €240
- App usage increasing from 11 hours per rider per month in 2022 to 15 hours per rider per month in 2023
- Backed by world class investors including: HCVC, Index Ventures, Tiger Global, Future Positive Capital, Isomer, Exor, InVentures, Siam Capital, Cypress Capital and 5,000+ CrowdCube investors
Now is the time for impact
As the first e-bike retailer to become B Corp certified, sustainability and freedom of mobility are at the core of what we do. We believe in technology as a force for progress, and we want to bring you along for the ride. After four successful crowdfunding rounds, we invite you to join our next stage of growth through an equity raise.
More than equity
Earn rewards when you invest in Cowboy
From limited-edition merchandise to a top-spec e-bike, see what your investment could get you.
Invest from €15+
Receive
Have your name printed on the Investor Wall hanging in our Brussels HQ. It's our daily reminder of the thousands of people who love and believe in the brand.
Invest from €500+
Receive
The previous reward, plus a signature black Cowboy baseball cap to show you're part of the crew.
Invest from €1.500+
Receive
Both of the previous rewards and a handy limited-edition Cowboy Cycle Club tote bag with screen-printed finish.
Invest from €5.000+
Receive
All of the previous rewards and a Rapha Commuter Bundle. It includes Commuter Jacket, Classic Gloves and Beanie so you're always ready to ride.
Invest from €10.000+
Receive
All of the previous rewards and a top-spec Cowboy e-bike. Pick from any of our five award-winning models.
Invest from €20.000+
Receive
All of the previous rewards and a Private Founders Evening – an exclusive dinner with the founders of Cowboy at a top Brussels restaurant.
Find us on Crowdcube
Find us on CrowdcubeWe're excited to partner with Crowdcube on this crowdfunding campaign. With over 1.7 million members, Crowdcube is the go-to source for people to discover and invest in Europe's most exciting start-ups. Sign up, and you'll be able to invest as soon as the round opens.
FAQ
If you have any further questions about investing in Cowboy, please reach out.
- Who can invest?
Anyone over the age of 18 from anywhere in the world. However, due to local laws and regulations, retail investors located in the USA, Canada and Japan will not be able to invest in this crowdfunding round.
- Is there a minimum investment limit?
You can invest as little as €15.
- Who is Crowdcube?
Crowdcube is an European regulated platform which enables private businesses to attract investment from professionals and venture capital firms, as well as from everyday investors like you. They have facilitated equity crowdfunding raises for BrewDog, Revolut, Monzo, Cruve, Zoe, What3Words, Freetrade and more. Learn more about Crowdcube here. We have partnered previously with Crowdcube in 2019, 2021, 2022 and 2023.
- How do I make a return on my investment?
In the short term, we don't expect to distribute profits as we will use these to support the growth of the business. For the longer term, there are multiple ways in which you could make a return such as if we start buying back equity from investors, if we are floated on the stock market, or any other future liquidity event such as a sale or merger of the business. Whatever happens, you'll get to be part of our future success. As with other investments, there is a risk that you will lose all your investment. Please Invest Aware.
- What is Equity Crowdfunding?
If you invest in a business on Crowdcube, you become an investor in the company and will own a piece of Cowboy. The amount of a business you own when investing is called equity and is often referred to as the number of shares.