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Trading in your old e-bike has never been simpler – and could save you upto a grand on a new Cowboy.

We've made it so easy, you can do the entire trade-in without even leaving your home.

And to sweeten the deal, we're currently offering an extra €150 for taking part.

Get started

Trade-In Process

How it works

  1. Get your instant online valuation

    Fill in the details of your old e-bike to get your estimate. We'll email you a confirmation, plus your unique trade-in reference code.

  2. Get your old e-bike's estimate validated

    An expert will come to you, check your e-bike and confirm its value. Alternatively, this can be done at a participating store.

  3. Get your new Cowboy

    Our expert will take your old bike away and you'll receive a voucher for the value of your old bike – plus €150 – to spend on your new Cowboy.

Get started

Instant estimate

Simply fill in the form and we'll give you an estimated value for your old e-bike.

Step 2 - Tell us about you

Cowboy trade-ins are currently available in the Netherlands & Belgium only. Learn more

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Cowboy mobile validation

We'll come to you

Our experts are available in selected cities to come straight to your chosen address and validate your online estimate. If your city is not on the list, don't worry – we'll be adding more soon.

Don't see your city? This service is only available in selected cities. We're adding more soon, so watch this space.

Book a mobile estimation

Select your city location

Cowboy in-store validation

Visit a Cowboy store

If you're in one of our key cities you can also come to one of our brand stores.

    Our trade-in partner is Upway, and their mission is simple: to make micromobility more affordable and more sustainable — by refurbishing old e-bikes and giving them a second life.

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    FAQ

    What is the Cowboy trade-in program?

    The Cowboy trade-in program allows you to trade in your old e-bike and upgrade to a new Cowboy bike. You'll receive the value of your old e-bike plus an extra €150 discount on a new Cowboy bike.

    How do I get an estimate for my old e-bike?

    Fill out the 'instant estimate' form above with details about your e-bike. You'll receive an estimate on the current value of your e-bike. This value can only be validated after a professional in-person assessment.

    Can I trade-in my existing Cowboy?

    Trade-in for Cowboy riders is currently only available in Belgium and the Netherlands, and we're working hard to open up new locations. Live elsewhere? Simply get an estimate for your Cowboy bike and you can register your interest - we'll let you know as soon as it's available.

    What e-bikes do you accept?

    A full list of over 200 accepted e-bike brands can be found in the quotation form above.

    Where can I complete the trade-in process?

    For the ultimate in convenience one of our mobile trade-in experts will come to you. Alternatively you can complete the trade-in process at a Cowboy brand store (Brussels, Berlin, Paris).

    How do I know if my area is covered by a mobile trade in expert?

    Check our trade-in page for the latest list of areas covered by our mobile trade in experts and a list of participating stores.

    What details do I need to provide for the initial quote?

    You'll need to provide your bike's brand, year, model, main usage, and mileage. Enter your email address and we'll send you a unique trade in code, and details on how to book a trade-in appointment.

    How is the final trade-in value confirmed?

    The final value is confirmed after a Cowboy expert assesses your bike in person. They will check the bike's overall condition, including battery, engine, mechanical components, and visual state and submit these details to Upway to receive an on the spot, accurate valuation of your bike.

    When will I know exactly how much my bike is worth?

    Once our experts have completed the assessment, you will receive an instant and 'locked' trade-in value for your old e-bike. This quote is valid for 2 weeks from the date of confirmation.

    How do I complete the trade-in?

    If you choose to complete the trade-in, our expert will guide you through a few extra steps to complete your trade in. Upon completion you will be asked to handover your old bike if you are in-store, or our mobile test rider will take your e-bike away for processing.

    Aside from my e-bike what else will I need to handover?

    Battery, battery charger and at least 1 key.

    What happens to my old e-bike?

    You don't have to worry about this part, we'll take care of this for you. Once you trade in your e-bike, we will send it to Upway for refurbishment and resale, promoting sustainability and extending the bike's lifecycle.

    How and when will I receive the discount voucher?

    After confirming your trade-in and handing over your old e-bike, you'll receive a unique discount voucher via email. This can be used immediately in-store or online at a future date to purchase a new Cowboy bike.

    How much is the discount?

    The discount is the confirmed value of your old e-bike plus an extra €150 that we are offering as an incentive to help you upgrade to a new Cowboy bike.

    Can I use the €150 discount independently?

    No, the €150 discount is an additional saving on top of the confirmed trade-in value of your old e-bike.

    How can I use the discount voucher?

    The voucher can be used to purchase any new Cowboy bike in-store or online. It is valid for 12 months post-issuance.

    What Cowboy models can I get a discount on?

    You can use the voucher off any new Cowboy bike (Cruiser, Cruiser ST, Classic, Cross, Cross ST). This excludes Circular bikes and it can't be used for accessories or services, unless combined with the purchase of a new bike.

    How will I be notified about my trade-in status?

    You will receive email notifications at each step of the process, including the initial quote, final valuation, and discount voucher issuance.

    Get started

    Trade-in estimate

    You could get up to €150 off a new Cowboy bike

    From the information provided, we estimate you could trade in your old bike for around . Additionally, we're offering an extra €150 to put towards your new Cowboy.

    Estimated trade-in value
    €150 Extra credit

    Thanks.
    Now let's book your trade-in.

    We've emailed you a unique trade-in code. Now let's get your estimate confirmed. Simply book a mobile validation and an expert will come to your door, check your bike and take it away.

    Book now

    Thanks.
    Now let's complete your trade-in.

    We've emailed you a unique trade-in code. Now let's get your estimate confirmed. Because there are no mobile experts available in your area, you need to bring your old e-bike to our Brand Store, where an expert will check it for you.

    Mobile trade-in coming soon

    Brand store trade-in

    Would you rather bring your old bike to a store to complete the trade-in? No problem. Just book a time that suits you.

      Brand store trade-in

      We've emailed you a unique trade-in code. Now let's get your estimate confirmed. Because there are no mobile experts available in your area, you need to bring your old e-bike to our Brand Store, where an expert will check it for you.

        Thanks, we'll be in touch

        As soon as trade-in becomes available in your city, we'll send you an email.

        Explore our range

        Book a mobile estimation

        Select your city location

        Don't see your city?

        This service is only available in selected cities. We're adding more soon, so watch this space.

        Book a mobile validation

        Trade-in your Cowboy

        Trade-in for Cowboy riders is currently only available in Belgium and the Netherlands, and we're working hard to open up new locations.

        Live elsewhere? Enter your city and we'll let you know as soon as it's available.

        Summer SALE —  9 days to go

        Last chance to save up to €500 off the world's most connected e-bike:

        9 days to go. Offer ends July 22nd.

        Shop now Terms apply

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