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Cowboy

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There's nothing here, but a test ride is nearby.

Cowboy

Your cart

There's nothing here, but a test ride is nearby.

Cruiser

From €2,999

Meet the easy-rider. With a raised cockpit, curved handlebars, and a sleek step-over frame, Cruiser is the elevated ride built to glide.

Yours from €2,999
Configure yours
Step-over frame
Comfortable position
GPS Tracking
40 to 90 km range
Removable battery
AdaptivePower™
Hydraulic brakes
Safety features
Wireless phone charging
Carbon belt
Removable batteryPop it out, take it with you
Cowboy AppYour co-pilot on and off the road
AdaptivePower™Hills?
What hills?
Theft ProtectionOn guard. Day and night.
Accessories & partsDesigned to carry your world

“The apple of e-bikes”

AdaptivePower™

Hills? What hills?

  • Incline assistance
  • Instant response
  • Powerful motor

Introducing AdaptivePower™ our proprietary technology that instantly adapts to your ride. It senses slope, wind, and weight, adjusting power in real time. Hills feel flat. Headwinds vanish. For a smooth, completely natural ride feeling.

Book a free test ride

Award-winning design

Beautiful. Simple. Connected.

Unmistakably Cowboy. Every line designed with purpose, every detail engineered for performance. A minimalist frame. Iconic front light. Hidden tech throughout. Wherever you ride, heads will turn.

Feels like magic

Fancy a free test ride?

Book a free test ride

  • Step 1

    Pick a time and place

    Pick a model, choose a time and tell us where to meet you. It's fast and completely free.

  • Step 2

    We'll bring the bike to you

    A Cowboy expert delivers the bike to you, explains how it works, and answers any questions.

  • Step 3

    Take it for a spin

    Feel the freedom of a Cowboy on your terms. No rush, no obligation, just you and the road.

  • Comfort saddle
  • Raised cockpit, curved handlebars

Pure freedom. Uninterrupted flow. That unmistakable feeling you can't put into words. Try it for yourself and experience the difference, we'll even bring the bike to you.

Cowboy App

Meet your
Co-pilot

Your digital key. Encrypted, secure, and unique to you — your phone keeps your bike safe wherever your are.
Protect your bike 24/7. Get instant theft alerts and track your bike live with built-in GPS and Theft Protection.
Smash your riding goals. Track every journey you every make. Distance, speed, power, battery and more with real-time ride analysis.
Navigate smarter routes. Find the safest, clearest routes with turn-by-turn navigation built in collaboration with Google.
Enjoy safer urban rides. Share your journey with others and stay protected with predictive alerts, crash detection and safety alerts.
Support at your fingertip. Book repairs, track appointments, and get help fast — all from inside the app.

The future of riding? It's here. From advanced-navigation and safety features, to groundbreaking theft protection and ride analysis. The Cowboy App is your co-pilot on and off the road. Available for all riders on iOS and Android

Theft Protection

On guard,
day and night

  • GPS
    tracking
  • Motion
    detection
  • Secure
    digital key

Your bike locks itself automatically, and alerts you the moment it moves. Find My Bike pinpoints its exact location using GPS hidden deep within the frame. Designed to outsmart thieves, it's peace of mind that feels like magic.

Book a free test ride

Road Safety

Relax.
We've got you.

  • Crash Detection
  • Share My Ride
  • Safety Notifications

On a Cowboy you'll feel protected every ride. Navigate the safest routes, predict danger before it happens, and share your journey in real-time. Crash detected? Your bike will automatically call for help. Technology so smart, you'll never ride alone.

Book a free test ride

Removable battery

Portable.
Power full.

  • Lightweight
  • 40-90km range
  • 2hrs 40mins charging time

With a lightweight, removable battery, recharge wherever it suits you. At home, at work, or on the go - no need to bring your bike inside. And with smart alerts and Eco Mode you'll go further with every charge.

Not sure which bike is right for you?

Take our short quiz to find out more or use the handy comparison chart below.

Cruiser

Relaxed, upright ride position

€2,999

Currently viewing

Suspension comfort and greater range

Rider Height
Optimized for riders between 170-195 cm tall
Rider Height
Optimized for riders between 165-195 cm tall
Range
40-90 km
Range
60-120 km
Frame
Step-over frame
Frame
Step-over frame
Handlebar Type
Curved handlebars
Handlebar Type
Curved handlebars
Suspension
No suspension
Suspension
Fork & seat suspension
Full Bike Weight
19.3 kg - including battery
Full Bike Weight
27.9 kg - including battery
Saddle
Comfort saddle
Saddle
Comfort saddle
Cockpit
Wireless charger
Cockpit
Wireless charger
Tires
47 mm tires
Tires
Cowboy custom, 60 mm width, 559 mm diameter

Experience the magic

Book a free test ride

Service?

We're round the corner.

Our Mobile Service brings expert repairs to your door so you're back on the road faster.
Quick advice or repairs, our in-app support and on-demand services are just a tap away.
Every Cowboy bike includes a 2-year warranty for long-lasting reliability.

With over 125 service locations and mobile technicians in 40+ cities, help is always within reach, or we'll come to you.

Accessories & parts

Details matter

Customise your Cowboy to fit around your lifestyle. With racks, child seats, panniers, and color options, it's ready for whatever the day throws your way.

Cowboy Cycle Club

Never ride alone

Wherever you ride, you're not alone. Track milestones, earn badges, climb leaderboards, and ride together with Cowboy Cycle Club. Together we've covered over 200 million kilometers, transforming how cities move for good.

Designed in Belgium.

Assembled in France.

Specifications

Colors
Black
Sand
Dawn
Rider's heightOptimized for riders between 170-195 cm tall
Battery2.4 kg weight, Removable lithium-ion battery, 10 Ah, 360 Wh
Battery Range40-90 km range
Charging time100% recharged in 2 hours and 54 minutes
Weight19.3 kg - including battery
MotorCustom designed 45 Nm / 250 W motor, integrated in the rear wheel
Security- Built-in GPS tracker
- Secure digital key
- Theft alerts
- Auto unlock
- Find my bike
- Predictive alerts
- Crash detection

It's always
time to ride